Framed Shiva & Parvati Chromolithograph Advertising Label - Ca 1880's

This framed pictorial label printed on paper was used to seal bales of cloth destined for sale in India. Originally printed in Britain and shipped to India, these labels were advertisements made for the Indian taste. It dates between 1878 & 1885. 

This label depicts the emergence of the celestial river ganga from the head of Shiva as he sits with his consort Parvati. It was printed for F W Heilgers & Co (Trading with this name from 1878) in Britain. The disillusion of the company was announced in The London Gazette on 19^th May 1885 due to the death of Frederick William Heilgers on the 14^th May 1885. 

Labels like this are unusual to find as they were mostly destroyed during the unpacking of textiles. We sourced these labels in Shekhawati in Rajasthan, whose residents became immensely wealthy trading with the west in Bombay & Calcutta. Much of the wealth was shipped back to Shekhawati where they built impressive havelis. Framed in old gilt frames, they are colourful and decorative reminders of the days of the British Raj in India.

Dimensions:

23 x 1.5 x 28 (wxdxh cms)

From India

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