Framed Chromolithograph Cotton Bale Advertising Label - Ca 1920

This framed pictorial label printed on paper was used to seal bales of cloth destined for sale in India. Originally printed in Britain and shipped to India, these labels were advertisements made for the Indian taste. Dates to the early 20^th century - likely 1920's.

The label was printed for F Steiner & Co (founded 1832) in Manchester, the largest turkey-red dyer outside Glasgow. Interestingly this label also specifically references Karachi (Kurrachee) showing the considerable sphere of influence these textile companies had. 

Labels like this are unusual to find as they were mostly destroyed during the unpacking of textiles. We sourced these labels in Shekhawati in Rajasthan, whose residents became immensely wealthy trading with the west in Bombay & Calcutta. Much of the wealth was shipped back to Shekhawati where they built impressive havelis. Framed in old gilt frames, they are colourful and decorative reminders of the days of the British Raj in India.

Labels of a similar period can be found in the British Museum. 

Dimensions:

21.5 x 1 x 25.5 (wxdxh cms)

From India

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