Framed Chromolithograph Cotton Bale Ad Label Of Shiva & Parvati - Ca 1920

This gilt framed pictorial label printed on paper was used to seal bales of cloth destined for sale in India. Originally printed in Britain and shipped to India, these labels were advertisements made for the Indian taste. Dates to the early 20^th century - likely 1920's.

This label depicts Shiva with Parvati and their two sons, Karttikeya on the left and Ganesh on the right. Below them are a Nandi bull and tiger, Shiva and Parvati's mounts.

The bale label was printed for Finlay Muir & Co, who were a managing agent with their main offices in Glasgow and Calcutta, but with smaller offices throughout India.

Labels like this are unusual to find as they were mostly destroyed during the unpacking of textiles. We sourced these labels in Shekhawati in Rajasthan, whose residents became immensely wealthy trading with the west in Bombay & Calcutta. Much of the wealth was shipped back to Shekhawati where they built impressive havelis. Framed in old gilt frames, they are colourful and decorative reminders of the days of the British Raj in India.

Dimensions: 

19 x 1 x 25 (wxdxh cms)

From India

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