Framed Chromolithograph Advertising Label Of Krishna - Ca 1920

This framed pictorial label printed on paper was used to seal bales of cloth destined for sale in India. Originally printed in Britain and shipped to India, these labels were advertisements made for the Indian taste. Dates to the early 20^th century - likely 1920's.

This label depicts Krishna as a child seated on the four headed snake and was printed for F Steiner & Co (founded 1832) in Manchester, the largest turkey-red dyer outside Glasgow. 

Labels like this are unusual to find as they were mostly destroyed during the unpacking of textiles. We sourced these labels in Shekhawati in Rajasthan, whose residents became immensely wealthy trading with the west in Bombay & Calcutta. Much of the wealth was shipped back to Shekhawati where they built impressive havelis. Framed in old gilt frames, they are colourful and decorative reminders of the days of the British Raj in India.

This particular label can be found in the British Museum collection. # 2008,3020.15

Dimensions:

23 x 1.5 x 25  (wxdxh cms)

From India

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